Yumi Lashes announces rebrand

Professional brand Yumi Lashes has rebranded as Yumi Beauty to better reflect its extensive beauty portfolio.

Founders Lawrence Roullier and Richard Roullier launched Yumi Lashes with their professional lash lift treatment in 2009. The umbrella brand Yumi Beauty was introduced in 2012 and over the years many new projects have been created by the company, including Yumi Feet and Yumi Nails.

Due to its continued expansion, the family-run business has now rebranded as Yumi Beauty to represent its current offerings. As part of this process, the company will update its website and social media, as well as launch several new products in the coming months.

Commenting on the rebrand, Laurence Roullier said: "With the upcoming launch of new retail and professional lines, it was obvious that we had to rebrand to make us more streamlined and representative of a professional beauty brand and not just a lash lift brand.”