The Beauty Backed Trust launches first Grant Programme

The Beauty Backed Trust has launched its first Grant Programme to continue to support the beauty industry after the COVID-19 pandemic.

The Beauty Backed fundraising initiative began in 2020 to help independent businesses and entrepreneurs within the beauty sector who were directly impacted by the coronavirus crisis. Since then, it has evolved into a Trust which aims to assist everyone and anyone who works in the industry.

From today (7th October), there will be two types of grants available; a“Start-up Grant” and a “Support Grant” which are aimed at people who need extra support and guidance whilst getting back on their feet.

Caroline Hirons, founder, comments: “Since launching Beauty Backed Trust, we have had over 200 support requests for stock, equipment, financial and mentoring support. As a response to this, the Trustees and I are thrilled to have put in place two grant programmes that will provide support to those most in need. Both programmes will not only provide financial support but access to training and mentoring to help meet the needs of our industry and we cannot wait to get going.”

Start-up Grant

A start-up grant is a financial donation targeted at individuals whose plans to enter or continue a career in the beauty industry were ended last year because of the COVID-19 pandemic. The grant could typically assist with purchasing equipment, securing suitable workspace or meeting additional training requirements.

Each candidate can apply for up to £5,000. Where relevant, equipment or stock may be provided in replacement of a financial donation.

Support Grant

A support grant is a financial donation focused on benefiting previously established businesses and freelancers that need additional help and guidance to recover and evolve. Funds may be used to support the continued running of the business, additional training or the purchasing of new stock. Support grants will be limited to a maximum of £5,000 per business.

How to apply

All applicants must visit to submit their online application forms. These will be reviewed by Beauty Backed's Trust Manager to make sure all the required information and documentation has been provided before the Trustees decide if it is something that the Trust can support with.

Next, applicants will be invited for an interview with at least two of the Trustees. The Beauty Backed Trust has partnered with Barclays Digital Eagles to provide online training courses to help further support the candidates throughout and after the application process.

Successful applicants will then be provided with a mentoring programme for guidance and support throughout their journey, to ensure that the funds are used appropriately and that they are really getting the most out of this assistance possible.