Shared Beauty Secrets partners with Soho House

Shared Beauty Secrets has announced a new global partnership with Soho House, the private members' club group.

The spa brand's Lava Shells experience will be incorporated into the Soho House bespoke signature massage available at its Cowshed Spas and new Soho Health Clubs. Soho House, Rome, and London have already launched the treatment, with the rest of the group following in 2022.

The Lava Shells training with Soho House is spearheaded by Shared Beauty Secrets' international trainer, Vanessa Franklin, who comments: “It has been a joy training the Soho House Health Club team who have such a beautiful approach to their guests' wellbeing. I've taught the team how to use Lava Shells as an extension of their hands, enabling them to use the warm shells freestyle to suit each guest's individual needs.”

Reena Hammer, Soho Health Club group director, adds: “Everything we do at Soho House is driven by our members and making their membership better. We are excited to introduce the Lava Shells tools to our members in our Health Clubs and Cowshed spas in the signature massages to give an enhanced massage experience.”

Soho House is the latest partner to join Shared Beauty Secrets. Lava Shells is now available through thousands of UK spas including Urban Retreat, Carbis Bay, Nirvana Spa, Third Space, Champneys amongst others.