SPONSORED: Staff incentives 101: How to keep your team motivated and reduce turnover

In a post-pandemic world, it’s never been more important for business owners to hold onto their most skilled therapists. Melanie Wallace, UK Marketing Manager at Timely Business Management Software, explains how to motivate, inspire and retain staff in your salon (with a little bit of help from technology).

Like it or not, the pandemic has changed how we work. 
It used to be commonplace for both salon owners and staff to prioritise work above all else, spending long hours on the salon floor. But the long, drawn-out pandemic gave a lot of staff a chance to reassess their priorities – and work is no longer at the top of the list. 

The ‘great resignation' is underway in the UK and according to The National Hair & Beauty Federation, 57 per cent of hair and beauty businesses have unfilled vacancies and more than half of vacancies have taken over 16 weeks to fill. 

This time has been challenging for business owners as replacing staff is expensive and time-consuming. Here's how you can keep your staff motivated and happy enough to stay.

Make job satisfaction a priority 

When your team love their job, it leads to stronger client relationships and secures high repeat business (a win, win for everyone). 

At Beauty and Bubbles in Manchester, Director Daniel Leeson focuses on “good communication, praise, incentives and a positive working environment” to keep staff happy, along with “a range of engagement such as their birthday off every year, staff parties, lunches, training and development opportunities.”

One way to motivate your team is through a financial rewards system, such as a commission-based pay system or end of year bonus. Timely's sophisticated reporting and analytics feature means you can run staff performance reports and individual targets, making it easy to inspire your team to book an extra appointment or recommend one more product.

“We give therapists commission on their total product sales above a certain value each month,” Daniel adds.

Invest in employee progression

For therapists, training is one way they can develop their skills and continue to evolve as a professional. By investing in regular team training, you can ensure that employees feel like they are valued and progressing in their career while working in your salon. 

Plus, when your staff are knowledgeable and up to date on the latest products and trends, you know your services will be best-in-class.

Be flexible to change 

Post-pandemic, flexibility is a non-negotiable for workers seeking to improve their work-life balance or set their own hours. 

By using Timely's booking feature, business owners can take these changes in their stride. The software allows you to tailor the services each member of your team is available to perform, and create rosters that make managing available hours and days simple.

For more information on how Timely business management software can help your salon or spa, contact the team at 020 3808 0465 / gettimely.com