SPONSORED: LaserHQ and Cosmeditech announce new partnership
The bespoke laser hair removal machines are the first in UK.
A new partnership between LaserHQ and industry giants Cosmeditech will see the first bespoke laser hair removal machines being launched in the UK.
Helen comments: “The new machines are a huge deal for our business. We are so pleased to be working with Cosmeditech – we chose them because we believe their machines are the best! Cosmeditech is a great fit for our new partnership and the business' vision and expansion plans. We're proud that LaserHQ is now the only hair removal brand in the UK to have bespoke machines. We always want to be one step ahead, which is why we've invested so much into this partnership that will offer our clients something new and unique.”
High-quality laser hair removal
The Elysion machines, which offer high-quality diode laser hair removal, have been stripped backed and branded with LaserHQ's logo and distinctive white and gold company colours.
The new partnership with Cosmeditech is part of LaserHQ's expansion plan, which have already seen early success, despite the challenges of the global Covid-19 pandemic. The new services include a training academy and masterclasses, together with plans for a brand new clinic and a franchise model.
Helen says: “When the pandemic hit and we had to close, we wanted to use the time wisely and turn it into a positive – so we made plans to be bigger and better. We launched the LaserHQ training academy, which means we can now train therapists from all over the UK and help them achieve VTCT laser qualifications. We also introduced masterclasses which have all been fully booked and sold out, with some of our guests travelling for up to four hours to attend. Alongside the accredited courses and following the successful launches of other arms to the laser business, we run mentoring and business training too.”
Helen, 28, grew LaserHQ from nothing after being made redundant. Since launching the company in February 2017, she has opened two clinics in Liverpool and Manchester, with a third clinic set to open its doors in Leeds soon. She now employs a growing team, and LaserHQ has a projected turnover of £1 million by the end of the year.
Helen comments: "I started the business four years ago when I was looking for laser hair removal and found that there were no well-known brands around to offer it. I wanted to launch a brand that was trustworthy and affordable, with a vision that it would be the best laser brand in the UK. I built the brand from nothing and started in a tiny little room in a salon – there was literally a bed and the machine, with no windows. My mum gave me £50 for the logo to help start the business and I got busier and busier. At the start, I was working all hours and lugging the machine around in my car, going between Manchester and my clinic in Liverpool.”
After two years in business, Helen opened the LaserHQ headquarters in Manchester. She details: “We moved into a bigger space to house the Manchester clinic – we've now taken on 80% of the building and we just keep growing. There are currently 12 people on the team, which will expand again when the new clinic in Leeds opens and creates new jobs. We're a close-knit team; some of them have been with me from the start. They're all amazing and they're a huge reason why the brand has grown to be such a success.
“We've won awards for our services and have received more than 500 five star reviews on Treatwell, which has been fantastic. Our clients travel from all over – they've travelled up from London for laser treatments and have even flown in from Dubai and Paris. We have lots of celebrity clients too. We change people's live daily – getting rid of unwanted hair that might cause them to feel depressed. We have created an understanding and non-judgemental environment that delivers the best results."
The next step for LaserHQ is introducing franchising to the business model. But despite Helen's entrepreneurial success, she struggled with dyslexia throughout school, college, and university. She achieved a 2:1 in Physical Education at Edge Hill, before landing a business apprenticeship with a sports company.
Helen is keen to offer encouragement to anyone who struggles with dyslexia: “I'd say to any kids in school not to worry if you're not academic, you'll find your niche. When I did an apprenticeship, I found my niche and that was problem-solving and being a good people person. It doesn't matter if you're awful with spelling or you struggle with the academic side, you'll find what comes naturally to you. Everyone is unique and has different strengths and weaknesses. It's about finding what you are good at and learning new ways to improve your weaknesses.“
Helen concludes: “When I was made redundant, it gave me a push to go for it with LaserHQ – I had no choice but to make it a success. This is a business that's run on hard work and professionalism. We are so much more than just offering a service. Starting my own business has taught me to work hard, put in the hours and build it up – and it's worth the sacrifices along the way. I knew in my head where I wanted to be and what I wanted to do. I've worked incredibly hard and invested in the business and I'm excited about the future plans we have in store at LaserHQ.”
For more information about Cosmeditech's Elysion, click here.