SPONSORED: 4 essentials that every beauty business should have

As a beauty buyer, purchasing products for your business can be a minefield. It's important to truly understand your clientele before shopping around, but even after that, the task can be a tricky one. 

In this article, the team at Clever Beauty will be looking at their top picks for the essentials every beauty business should have, and where you can shop them.

The Best Beauty Products of 2022

For all the beauty businesses out there, finding high-quality beauty products which you can use and recommend can be a daunting task. With the market being so crowded, it can be difficult to find brands that truly do what they say on the bottle. But not to worry, we are here to help, with a list of all the beauty must-haves that every business should have!

1. SUZAN OBAGI MD Balancing Toner 200ml

Having a good skincare routine is a must, and as a beauty consultant, you want to be able to recommend high-quality products to your clients. This will have your clients feeling beautiful from the inside out. The Suzan Obagi MD Balancing Toner is a must, particularly for those looking to perfect their skincare routine.

This toner ensures that all traces of oils or impurities are removed from the skin, whilst also helping to balance out the skin's all-important natural pH levels. After using this toner, your clients will not notice less visible pores and a reduction in excess oils. Not to mention, this product is hypoallergenic, dermatologist-tested, and made with skin types in mind. 

2. Glow Time™ Blush Stick
In summer, all clients want a bit of colour on their cheeks, and the Glow Time Blush Stick does just that! As well as being able to be used on the face, you can also use it on the lips and body, to give your clients a rosy glow all over!

With a radiant gold finish and blendable colour payoff, this blush is a must-have for anybody's makeup toolkit. Again, this product from Jane Iredale products is clean, natural, vegan-friendly, and cruelty-free, as well as being made to nourish and protect your skin.

3. RevitaLash 250ml Thickening Conditioner

Are your clients looking for thicker, stronger eyelashes? Mascara is usually people's go-to, but what if we told you that there is something more permanent?

The RevitaLash 250ml Thickening Conditioner uses a unique thickening and scalp therapy formula which was created with specialised ingredients. These optimise the scalp health of your eyelids and hydrate and nourish the hair whilst also protecting them from any external stressors. 

4. Dr. LEVY Decolletage Regenerating Silk

The décolletage is one of the first areas to show the signs of premature ageing but is also the area that many people forget about. Typically, this damage is caused by UV light, and as this skin is fragile, it can begin to show signs of ageing early on. As a beauty buyer, it's important that you can explain this to your clients and give them a product that will combat this problem.

The smooth and firm Dr. LEVY Switzerland® Decolletage Regenerating Silk cream is perfect for this! Made with D.r LEVY'S DNA-repair technology, this product will produce outstanding results which your clients will truly benefit from.

(Sponsored Story)