Research reveals spa customers' most frequently searched terms

New findings have revealed the top search terms that attract customers to book a UK spa day or spa break. 
The list of key buzzwords for 2022 was compiled using Google searches as well as searches made on the spa booking agent Spa Seekers website

It's no surprise that ‘Spa Deal' comes in at number one, but it will also be of interest to spa businesses that ‘Afternoon tea' and ‘Bed and Breakfast Break' are positioned at two and three respectively; meaning businesses could be missing out on potential bookings by not including these terms in their marketing material, or when choosing a name for their latest spa package. 

Wellness has been a huge trend for spas in 2022 and this looks set to continue, with terms such as ‘Refresh and Revive', ‘Indulgent/Indulge', and ‘Serenity' all sitting comfortably in the top ten.   

The following are the top 20 spa buzzwords of 2022 that spa operators may find useful for boosting their visibility and SEO:

  1. Spa Deal
  2. Afternoon Tea
  3. Bed and Breakfast Break
  4. Indulgent Break for Two
  5. 2 for 1 Spa Day
  6. Refresh and Revive
  7. Indulgent/Indulge
  8. Serenity
  9. Tailor-Made
  10. Mud Rasul Experience for Two
  11. Simply
  12. Mindful
  13. Cream Tea
  14. Spa Time Together
  15. Just for Me
  16. Essential
  17. Natural Energy
  18. Rejuvenate
  19. Twilight
  20. Head-to-Toe

Commenting on the data, SpaSeekers' director, Jason Goldberg says: “Breaking down the huge amount of data that we have access to at SpaSeekers is always fascinating, and a great tool for us to be able to guide our spa partners as to what will appeal to their customers and increase bookings. 

"We can see that romantic breaks for couples and indulgent experiences such as an afternoon tea spa package are our best-selling packages, and of course, ‘spa deals' and ‘2 for 1 offers' will always appeal to those on a budget. However, including wellness terms such as ‘refresh and revive', ‘serenity', and ‘mindful' are also key for catching people's eyes, so worth considering when creating a new spa package.”