People will travel more than 40 miles for a spa experience

Spa guests are willing to travel an average of 43.754 miles for a spa experience in the UK, according to new research.

Spa and leisure software company Trybe analysed 180,421 spa bookings made in 2022. According to the study, 39.1% of bookings were made outside of 9 am to 5 pm hours and 31% of bookings were made by repeat customers.

Furthermore, the research showed that spa reservations teams not using cloud-based real-time software are spending nearly 53,781 hours a year manually taking bookings over the phone and could potentially save 451,895 sheets of paper by switching to online intake forms (the equivalent of 45 trees).

In response to the findings, Trybe co-founder Ricky Daniels says: “The figures we extracted from our software demonstrate that in 2023, spas really cannot afford not to be using cloud-based software. This not only will give their teams more time and therefore more opportunity for meaningful customer relations, but it will seriously cut the number of bookings they are missing out on."

"With Google search for ‘Spa and Hotel Breaks' already at 110% within the first weeks of 2023, now is the time for spas to check their systems and cater to today's customer's needs," he adds.