NovaLash to sell direct after ending its UK distribution partnership

NovaLash Eyelash Extensions has announced that it will end its UK distribution contract with Sarah-Anne's Beauty Distribution.

The move will leave the brand fully responsible for its own sales, training, and delivery of products to the UK and European markets.

With its head office located in Houston, Texas, NovaLash's international corporate office is now based in Scotland. The news marks the end of the company's partnership with Sarah-Anne's Beauty Distribution, which was appointed as its sole distributor for training and products in the UK in 2018.

A 90-day changeover period is now in process. Lash artists can purchase products from NovaLash's new online shop and shipping platform, allowing the transition to run smoothly without interruption of supply chains.