New survey reveals over 60% of Brits are open to trying anti-wrinkle injections
According to research from Phorest Salon Software, 67% of British people said they would be open to trying, or have tried, anti-wrinkle injections like Botox.
Furthermore, 18% of respondents said they have had or were currently undergoing injectable anti-wrinkle treatments, while 33% said they had never tried them and never intended to.
Almost half (49%) fall somewhere in the middle, saying they would be open to the treatment, with 35% saying they would like to try Botox® and 14% saying they were unsure but would be curious.
Verna Wall, lead researcher at Phorest, commented: “From analysing the research, it's clear that there is a growing interest in the UK for injectable anti-wrinkle treatments, meaning now could be the perfect time for salons to break into the medi-aesthetic space. The stigma around anti-wrinkle treatments such as Botox seems to be a thing of the past, with public reception quickly moving toward curiosity and interest instead.”
“Interestingly, of those who indicated they had not yet tried anti-wrinkle injections, 15% noted that the reason they hadn't was because they weren't sure where to go for the treatment. Other reasons for not trying include 38% of participants who considered it too expensive and 36% who felt they didn't know enough about the treatment yet. This may show a gap in the market for salons that offer genuine insights regarding the value of these treatments,” Verna added.
The UK stands in contrast to the US, where 50% say they have never and would never try treatments like Botox®. 43% of those said it was because they were not at all interested. Only 15% of survey respondents in the US are currently undergoing or have tried the treatment.
When it comes to fillers (such as lip, cheek, jaw or chin fillers), however, British people were less inclined to try these. 42% said they never had and would never try fillers. 16% of participants said they have had them, 19% were unsure but curious, and 21% who have never had the treatment would be open to trying.
This research was carried out as part of Phorest's Salon Industry Report, due to be released at the end of 2022. For more details, click here.