New menu aims to tailor treatments

Tailored spa breaks have been introduced by a Newmarket-based location catering to the rising trend of hyper-personalisation in the wellness industry.

The Spa at Bedford Lodge Hotel say that the new approach and launch of their Rasul menu is a move away from the traditional ‘one size fits all' concept and a step towards providing bespoke and personalised experiences.

With the Rasul experience, guests are invited to choose from a menu of scents, ranging from indulgent chocolate to refreshing citrus, in order to customise treatments based on their specific needs.

An immersive and private wellness experience, Rasul is a multi-sensory treatment inspired by traditional Middle Eastern bathing rituals. Complete with self-applied organic mud, heated seats, warm rain and coloured lights, the Rasul is designed to relax and combat dry, dull skin.