Hair brand unveils dynamic new imagery to reflect ethos

Philip Kingsley has released new photography taken by Michael Williams, reflective of the brand's ethos of ‘life changing hair'.
Styled by Beppe D'Elia, the heritage Trichological brand's new imagery will feature differing hair types and ages to relate to every woman, despite any hair or scalp issues. The campaign showcases purposeful close-ups, making the women's hair the main focus, so as to emphasize the health of the hair, rather than a ‘styled look'.

Philip Kingsley chose fourth-generation coiffeur, Beppe D'Elia to style the hair for the shoot, due to his understanding of the importance of healthy, beautiful hair which has become synonymous with the brand. He has previously worked with leading Italian fashion houses including Dolce & Gabbana, Giorgio Armani and Valentino.

D'Elia said he enjoyed working with a brand which is rooted in science and Trichology: “Having such a specialised vision of hair is very important to know how to take care of the scalp. People usually forget that the scalp is where the hair grows, so having a healthy scalp is the most important step to having healthy hair."

And to correctly capture the vision and expertise, the company turned to photographer, Michael Williams who reveals that the secret to beautifully shot hair is the lighting. He says: “A big part of it is understanding what hair can and can't do then finding the most flattering light to bring out the hair's qualities. I prefer to keep it simple but in some ways that's harder!”

Anabel Kingsley, Trichologist at Philip Kingsley, adds: “We're really excited to share our new images with everyone in this dawn of diversity and inclusivity and we really feel that these pictures capture the zeitgeist.”