Fudge Professional announces Anne-Marie as its new brand ambassador

The collaboration will see the multi-platinum selling pop star work with Fudge Professional global brand ambassador Jonathan Andrews on a new mini-series called In the Chair, chatting about her hairstyles, which range from beachy waves to high ponytails, and their mutual love of tattoos.

As often will happen in a hairdresser's chair, deeper conversations are also shared as Anne-Marie talks openly about her initial anxiety about joining The Voice, how she's working on her self-confidence with therapy, being okay with acknowledging her successes now, and how her newfound love of reading during lockdown led to writing her own book, You Deserve Better.

“Anne-Marie was the natural choice as our new ambassador and to front the new #BuildYourBlonde Campaign and our next In the Chair mini-social series,” said Jonathan. “For the miniseries, we've worked closely with Anne-Marie to recreate her iconic red carpet and show stopping styles at home using our Fudge Professional products. Our products make it easy to keep your blondes bold and brassy tones at bay, as well as keeping locks in optimum condition.”

Anne-Marie added: “I've been using Fudge Professional products for a number of years – the Clean Blonde Damage Rewind Shampoo is my go-to as it helps me keep my blonde without any yellow undertones, and it's also really shiny. It's been a life saver for me! This new ambassador role with Fudge makes sense as I love to experiment with my hair styles and try lots of looks out. Fudge products are ideal for mixing up my styles but keeping my iconic blonde tone looking on point. It's going to be a fun year working the team!”