Famous face empowers hair care brand

Kérastase, a luxury hair care brand, has announced model, actress and activist, Emily Ratajkowski, as their new ambassador.

Emily has spoken up about topics such as body shaming, sexism and discrimination throughout her career, and is using her role as the new face of the brand to promote hair as a symbol of female empowerment. 

“I am excited and proud to be chosen as a Kérastase ambassador,” says Emily. “I consider my hair as the reflection of my inner strength; it's not an ornament, but a way to express and empower myself. There's such an empowering femininity to hair; it allows women to define who they want to be.” 

“At Kérastase, we believe that a woman's hair is essential to her femininity,” adds Rosa Carrico, Global President for Kérastase. “[Emily] personifies a woman in perfect harmony with her being, her sensuality and her hair. I am honoured to welcome her into the Kérastase family.”