Crazy Angel reveals rebrand

Crazy Angel has unveiled its new rebrand, with the aim of moving away from its boudoir style roots and repositioning itself as a lifestyle must-have that aims to empower clients to look and feel flawless.

The driving force behind the change is the idea that there is a tan for everyone, and no-one will be limited to simple light or dark choices. “Crazy Angel knows that all women and men are unique and provides a professional and personalised tanning range that will suit all skin tones, body shapes and sizes,” say the brand.

The new look includes a top to bottom redesign of all marketing materials including leaflets, posters and appointment cards. A number of digital assets for use across social channels and websites will also be available, as well as an update to the company's logo.