Bio-Therapeutic revamps packaging

Bio-Therapeutic has revamped its cartons and primary packaging for the first time in almost a decade.

The fresh design highlights the company's signature blue and silver colours while simplifying navigation for clients and professionals. Enhanced explanations of ingredient technologies are now provided, making it easier to distinguish between formulas intended for professional and home use.

The new-look cartons are being phased in this spring, with bottles and tubes receiving updates thereafter. “As we continue to expand globally, we felt it important to make our packaging as simple and easy to understand as possible," explains Bio-Therapeutic CEO, David Suzuki. "Our consumers don't want frill and fluff, they want results. Our new bt-ceuticals packaging gets the right formula into their hands faster.”

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