SPONSORED BLOG: Christmas retail with Bampton House
The experts at Bampton House explain why Christmas isn't just a great reason to increase sales of your treatments, but also the ideal time to not miss out on retail opportunities for your salon…
After last year's disrupted Christmas period, it seems shoppers are looking to get their gifts all wrapped up early. Not a bad idea! Another reported trend is that instead of making a special trip to a shopping centre to browse, shoppers have become more opportunistic and are buying gifts from the places they regularly attend.
This presents a super opportunity for salons! Here at Bampton House, we are ready to help fill not only your treatment room but also your retail shelf with beautifully packaged natural skincare products and candles to tempt your clients.
So, what's currently on your retail shelf? Will it tempt your customers to do their Christmas shopping in your salon? Our light, bright cohesive retail display will liven up your shelves and will engage your customers as they wait for their appointment. We even have a variety of organic cotton gift bags with retail sleeves and mini products – perfect for stocking fillers!
Our Founder is a salon owner herself, so we really truly understand what works and doesn't work in a salon environment. The products you use in your treatments are also available in smaller retail sizes. So, when your client says, ‘Oh my, what's that smell?' all you need to say is, ‘I'll pop one behind the counter for you to take home…' Simple!
As a Beautician, you'll undoubtedly spend a lot of time listening to your clients and will be familiar with comments such as, ‘I just don't know what to buy for my yoga-loving sister', or ‘teacher gifts are always hard, there's only so many boxes of chocolates one person wants'. One of the many great things about stocking Bampton House in your salon is that making the jump from treatment room to retail shelf is easy.
When you know which of our products will be loved on account of hobbies and interests, you can solve your clients' Christmas shopping issues whilst they're having their pedi! For example, our candles and body oils are popular with yogis for their inhalations in meditation and our award-winning bath salts are popular with sporty people because of the muscle soothing Epsom salts.
We cover this and much more in our on-boarding sessions for beauty salons. If you're interested to hear more just drop us a line – email@example.com
Now, down to business. Salon owners will know that offering the team commission for their sales can be motivating and can get the best results for everyone involved. Rest assured the profit margin on every product is 2.2 – 2.5, so you can easily work in such incentives for your team.
I hope you're feeling a teensy bit excited about the festive period after reading this and that it'll help you with your final plans for Christmas gifting in 2021. It's not too late to order, but don't delay!
If you have any questions about any of our products or would like some help in deciding which to go for, please just drop us a message - firstname.lastname@example.org