BABTAC Announces 2022/2023 Patronage Programme
The British Association of Beauty Therapy and Cosmetology (BABTAC) has unveiled its Patronage programme, which offers businesses the opportunity to demonstrate their commitment to making a positive impact in the beauty industry.
The programme was developed to support BABTAC's campaigning work as a non-profit organisation. Inspired by their ethos of ‘standards before profit', the goal is to empower and engage individuals in the beauty sector to conduct their businesses responsibly and generate wider positive change in the areas of innovation, safety, training, and qualifications.
Several leading brands have already joined as supporting patrons, including Dermalogica, Hydrafacial, Guinot, and Treatwell.
BABTAC & CIBTAC CEO and Chair, Lesley Blair MBE (pictured), says: “Patronage is not simply philanthropic support of our organisation, it is an inclusive partnership. Together we are best placed to identify and resolve critical issues impacting our sector while supporting innovations and advocating fit-for-purpose standardised qualifications and training for the benefit of our industry as a whole. All with the ultimate objective of safeguarding our therapists and the wellbeing of their clients."