Australian Bodycare unveils rebrand

Salon professional brand Australian Bodycare has unveiled a contemporary rebrand, along with new product innovations to complement its established favourites.

Now featuring bold and distinctive packaging, the company has expanded its professional line to enable salons and spas to offer a range of targeted solutions for head to toe.

Fresh categories have been introduced and existing ones extended such as a foot care, intimate care and hair care ranges. A bespoke men's collection and new manicure and pedicure treatment protocols have also been added. Sustainably harvested tea tree oil features at the heart of every product option, as well as advanced skin care ingredients and state-of-the-art formulations.

To further support its professionals, a home collection has been curated to offer a vital retail opportunity to help salons boost revenue during the current and challenging climate.

Australian Bodycare UK director, Fiona Peerless, comments: “The combination of a wider range with broader applications and greater shelf appeal will accelerate our growth in the professional market. We have also achieved success as a consumer-facing brand and our professional-first approach will ensure more salon clients use Australian Bodycare as part of their whole family's beauty and hygiene regime at home.”

With the imminent introduction of its latest beauty treatment protocols and Hy-Wax waxing system, the company will be introducing its new training regime as the industry emerges from the coronavirus pandemic.

“Right now we're focused on supporting and helping salons through this difficult time,” says Fiona. “The new launch will bring new excitement and impetus to the market and, as it's anchored in hygiene, its relevance is perfect for the times we're living through as salon businesses. We're also here to answer any questions and offer support and advice where we can, and we've introduced a regional drop-shipping service to salons. This will help salons retail to their clients whilst closed; they sell a product and we'll dispatch direct to their clients door at no cost.

“When the time is right, we look forward to reconnecting in person to start our new educational programmes that will improve skills and expertise, and provide accreditation to boost salons' credibility.”

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