iiaa hosts exclusive anniversary event

The International Institute for Anti-Ageing (iiaa) recently hosted an exclusive celebration to mark their 25th year in the business.

Held at the brand's North London offices, the company welcomed over 40 salon and skin care professionals to its ‘The Originals' event, which acknowledged a long-term partnership and commitment to their brands and services over the last quarter of a century.

Guests recalled key moments of their skin care journeys over drinks and silver service lunch, while presentations were delivered by Tracy Tamaris, iiaa director of education and co-founder; Lorraine Miller, iiaa executive personal assistant and the first company recruit, and Lucy Aley-Parker, before managing director, David Alpert, brought the event to a close with thoughts on the brand's future opportunities.

Speaking at the event, Tracy commented: “I am really humbled to see the powerful commitment that these professional skin care experts have for Environ and iiaa. Everyone is excited about the ongoing potential of our Feed, Fortify, Finish philosophy, and it's so good to see the deep loyalty demonstrated to iiaa as a partner. I can't wait to see what we can achieve together over the next 25 years.”