'Uplifting' success for Phorest’s first-ever virtual event


Salon software brand Phorest hosted their first-ever live-streamed virtual event on Monday 8th February.

With over 600 attendees across the UK and Ireland tuned in, ‘Uplift' was designed to inspire and motivate for the year ahead.

The online event provided insights into how salon owners can use marketing to its full potential, along with an exclusive look into the feature reveal of the brand's Staff Performance tool, focusing on resilience, motivation and team effort, which was met with great excitement by the attendees.

Other speakers included Ashleigh Hodges, Co-Director of HAIRDOCOM & Davines Global Colour Ambassador who discussed setting wellness goals in your salon.

Jason Fox, star of SAS: Who Dares Wins, talked about resilience and mental strength and shared insight into his time as a team leader in the special forces and how salon owners can apply similar techniques in the salon.

Phorest also revealed its new Online Health Score Calculator.

With the pandemic accelerating the need for businesses to connect, sell and communicate online, salon owners can take the quiz and find out how they can future-proof their business for the year ahead. Take the quiz here.