UK’s most searched-for skin care ingredients revealed

Salicylic acid is the most searched for skin care ingredient in the UK, according to new data.
A study conducted by looked at online searches made by British beauty enthusiasts in the past year. It turns out that salicylic acid is the most popular ingredient, with a total of 72,000 Google searches per month. This particular ingredient is known for its ability to help the skin shed dead cells, and decrease redness and swelling.

Hyaluronic acid ranked second with a total of 64,000 monthly searches, followed closely by niacinamide (56,000).

The UK's most searched-for skin care ingredients are:

  1. Salicylic acid - monthly search volume 72,000
  2. Hyaluronic acid - 64,000
  3. Niacinamide - 56,000
  4. Collagen - 55,000
  5. Retinol - 49,000
  6. Benzoyl Peroxide - 42,000
  7. Tranexamic Acid - 41,000
  8. Azelaic Acid - 31,000
  9. Tea Tree Oil - 26,000
  10. Witch Hazel - 24,000

WeThrift Trend Specialist. Nick Drewe, says: “The skincare industry has flourished over the past year, due to limits on in-person beauty services, mask-wearing requirements and greater online access to expert advice. In fact, in 2020 skincare products accounted for 42% of the cosmetic market.

"The skincare industry is forever evolving and there are new trends popping up every day. Consumers are now trying to become more knowledgeable about their skincare products, seeking advice online about the correct and trending ingredients

“It comes at no surprise that Salicylic acid is the top trending ingredient in the UK, as its potent product for targeting acne, especially for blackheads and whiteheads. Its properties help to dissolve skin debris that clogs pores and acts as an anti-inflammatory that reduces redness and swelling in the face."