UK's most booked beauty appointments revealed
Nail appointments have been revealed as the most popular beauty treatments, according to new findings.
Business management software for the health and wellness industry, MINDBODY, analysed their internal booking data to reveal the key statistics about the UK's booking habits.
Based on the highest percentage of growth from 2017-2018, the top three service bookings are nails (+2,457%), make-up/lashes/brows (+1,538%) and hair removal (+664%). Cryotherapy, coaching/healing, face treatments, physical therapy and water therapy also feature on the list.
Charlotte Newton, senior manager of EMEA Marketing at MINDBODY, comments: “We're clearly a nation that enjoys looking after our appearance, with nails, make-up, lashes, brows and hair removal services seeing the biggest increase in booking growth from 2017-2018.”
“Water therapy, cryotherapy, and coaching/healing are also having a moment in the UK,” Charlotte continues. “We're seeing a trend in consumers seeking something more unique from the wellness market that goes beyond traditional services, highlighting the importance of establishing your USP in an ever-changing, evolving market.”