Sweet Squared partners with leading US gel manufacturer

The beauty distrubutors are now the offical UK stockists of Light Elegance's extensive gel product range.

Sweet Squared has announced their new partnership with US coloured gel brand, Light Elegance.

Established for over 20 years, Light Elegance is a family-run company, headed by Jim and Lezlie McConnell. Over the years, it has grown to become a global leader in its field renowned for easy to apply, odourless gel coatings, that give strength, flexibility, coverage and staying power.

Having known the McConnell's for some time, Sweet Squared founders, Samantha and Samuel Sweet, have long been admires of their family business ethic, as well as Jim's knowledge on all things gel.

“Sweet Squared stand behind every brand we sell, and results must be exceptional for us to consider representing it in our portfolio," comment Samantha and Samuel. "We're excited and proud to ‘open our hearts' to the Light Elegance family."

“LE brings products to the table we are currently missing from our portfolio," they adds. "With over 250 gels, including fabulous hard Colour Gels, Glitter Gels and the oh-so-popular Buttercreams, this is what our customers have been asking us for and we live to ‘Serve the Pro'”.

Sweet Squared will be sharing more news on the Light Elegance range and upcoming education courses over the coming weeks