Sweet Squared acquires professional hair care range


Sweet Squared
has been appointed as the exclusive distributor of SACHAJUAN hair care in the UK.  

Originating from Scandinavia, the brand was founded in 2004 by hairdressers, Sacha Mitic and Juan Roselind. With extensive experience working in-session and in their own salon, they decided to embark on creating an uncomplicated product range that met with clients' and stylists' needs. The result was SACHAJUAN, the philosophy of which combines style with substance, form and function. 

“It's not often you get the chance to work with passionate, artist-driven brands, and here at Sweet Squared we are very excited at the opportunity to work with the SACHAJUAN team and represent them here in the UK,” says Mark Shorrock, head of hair care at Sweet Squared. “Their no-nonsense approach to premium hair care is sure to be a huge hit with our professional and specialty customers, and we can't wait to get started!” 

The Scandinavian brand joins Sweet Squared's portfolio of professional hair brands, including Alter Ego and Kevin Murphy.