Skin care sales soar during summer heatwave
The sale of prestige skin care products in the UK has reported an increase of 3% in the five-week heatwave period between 24th June 2018 and 28th July 2018, according to The NPD Group.
During this period, consumers opted for lighter skin care textures, with emphasis on the use of serums, resulting in an increase in sales value by 22% compared to the same five-week period in 2017.
Gel format moisturisers also saw double digit growth, with a 16% increase in sales value, while facial mists reported growth of 33%. Cream-based face masks went up by over half (51%), face sun care sales grew by 32% and after sun care by 11%.
The sales of prestige make-up during the heatwave declined by 9%, as consumers adopted a more natural, cleaner skin approach to their summer beauty looks. Nevertheless, while foundation, eye shadow and concealer sales all went down (by 9%, 27% and 24% respectively), sales of long wear lip colour, mascaras and setting sprays saw a boost.
“The heatwave in the UK presented some interesting challenges to beauty retailers this year,” comments Helen Duxbury, Senior Account Manager for NPD UK Beauty. “The intensity and longevity of the warm weather saw women turn away from heavy make-up looks, opting for a fresher face with light touch products and waterproof make-up. Skin care really benefitted, with hydrating sprays, face masks and gel format moisturisers really booming during this period.”