Salon System educates at annual showcase


The 2019 Sally Showcase event saw Salon System educating and informing store managers nationwide about the brand's portfolio.

The annual event, held in Coventry, invites managers from the country's 265 Sally stores. This year, attendees were split into groups of eight, which then had 25 minutes with the brand each.

The session included a Salon System focused video and talks from nail expert, Julie-Anne Larivière; lash professional, Abbie Withers, and Alex Dawes, who was on hand to discuss waxing. The team were also available to share their top tips, forthcoming trends and favourite products with a Q&A session.

Kathy Holroyd, marketing director at Salon System, comments: “As the only beauty brand presenting at the Sally Showcase, we knew we had to make an impact. Bringing in our own ‘Squad Experts' and then wowing the audience with an unexpected dance performance certainly shook the room up and ensured we were remembered each session.

“It's such a great event to be able to get up close and personal with the Sally store managers, helping to keep our brand portfolio front of mind when they're on the shop floors.”