Prestige make-up sales spike

Sales of prestige make-up containing added benefits are increasingly on the rise in the UK, according to the latest data from the NPD Group.

While formulas with added hydration and balancing ingredients are proving popular, sales of prestige foundation with SPF additions have reported the largest spike. In the seven months from January 2019 to the end of July 2019, sales of foundations with SPF35 to 50 have increased by 73% compared to the same period last year.

Foundation with moisturising benefits reported sales of £30 million across this period, representing 26% of total foundation sales, while sales of foundation with balancing benefits reached £17 million, representing 14%. CC cream sales increased 331% year-on-year, now accounting for 2% of total foundation sales.

June Jensen, Director, NPD UK Beauty says: “The growth of make-up with skincare benefits demonstrates that today's savvy consumer is looking for products that enhance the skin while protecting and perfecting at the same time. These multi-purpose products streamline the beauty regime and give brands the opportunity to enhance their new product launches with new and exciting ingredients.

“We can see this trend across other sectors of make-up where sales of lip colour with skincare benefits increased 245% in the first six months of 2019 compared to the same period in 2018. It's a category we expect to increase in the coming years.”