Sales of anti-pollution prestige skin care rises

Wednesday 6 September, 2017

The anti-pollution prestige skincare market  in the UK reported an increase of 30% in the six-month period between January and the end of June 2017 according to The NPD Group, a global information company. 

Sales of anti-pollution face masks reported the strongest growth, increasing 112% over the six months, when compared to the same period in 2016. Anti-pollution moisturiser was a star performer, reporting 62% growth in the same period. Cleansers and eye creams, designed specifically to tackle the issues relating to pollution also reported double digit growth.

June Jensen, Director, NPD UK Beauty says: “The trend for anti-pollution skincare has made a significant impact in the prestige beauty market. At first, just a few brands launched targeted anti-pollution products, but now, as the market develops, we are seeing more brands introducing products that are specifically designed to protect the skin from pollution.”

More widely in the prestige beauty market, products which support a healthy skin regime have also reported a rise in sales. Face cleansers grew 7% to £1.6 million and skincare face masks (not specific to pollution) grew 42% to £2.2 million. Within that category, clay and mud face masks, regarded as the most effective deep cleansing and detoxifying of products, grew by 102%.

Make-up products that protect the skin have also reported an increase. Sales of foundations formulated with an SPF have increased by 11% in the year to date June 2017. Foundations with SPF of 20 and above have reported double digit growth, whilst foundation formulated with SPF 50, often seen as the gold standard for pollution defence, has increased by 350%.

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