Nouveau Lashes co-founder steps down


Co-founder and director of Nouveau Lashes, Bridgette Softley, has announced she is stepping down after 14 years at the helm.

During her time with the brand, Bridgette has created the LVL lash treatment, expanded its international network to 42 countries across the globe, recruited the brand's first ever celebrity ambassador, Michelle Keegan, and most recently received the Queen's Award for Enterprise in International Trade.

Fellow co-founder, Karen Betts, will now become managing director, and will oversee the development and implementation of a longer-term strategic plan for Nouveau Lashes.

“On behalf of myself and everyone at Nouveau Lashes, I'd like to thank Bridgette for the many years of work she's put into building the brand we have today,” comments Karen. “She'll be greatly missed and she leaves Nouveau Lashes in a great position, upon which I'm confident we will continue to build even greater success in the future.”