New London beauty rooms unveil bespoke treatments

London beauty and wellbeing emporium, John Bell & Croyden, has opened its new InResidence beauty rooms at the store's historic Wigmore Street location.

Vitage has launched a range of bespoke facials in the new InResidence beauty rooms at London beauty and wellbeing emporium, John Bell & Croyden. 

InResidence offers bespoke and highly efficacious treatments personalised to each customer's needs, and forms part of John Bell & Croyden's move to turn six of its skin care brands, including Vitage, to create a treatment menu that caters to all skin types and concerns. 

Skinfusion's Facial and Signature Facial have both been created by John Bell & Croyden's beauty therapist and nutritionist, Maria Di Chio, in tandem with Vitage, and compliments the retail range available in store.

Managing Director of Skinbrands, Amanda Coveney, says: “Vitage is the perfect brand for in the InResidence offering. The service is based solely upon the skin concerns of the customer, and this is why we created Vitage, to provide simple but effective products and treatments to cater for everyone's unique skin care needs.”