Nail brand premieres on digital retailer
Jessica Nails recently premiered on digital retailer, QVC, with the brand's products now available online to the channel's consumers.
The one-hour live launch show aired on December 18th and was presented by QVC's Alison Young, with featured guest presenter and Jessica expert, Maggie Hind, alongside Jessica educator and manicurist, Georgie Walker.
It presented the ideal opportunity to kick start Jessica's ‘The Year of the Natural Nail', created in celebration of the brand's 50th anniversary. During the show, Georgie demonstrated the colour sets available (many of which sold out) and the benefits of Jessica's prescriptive treatment base coats.
“This was an amazing opportunity to build awareness for the Jessica brand to a whole new audience, with the aim of driving QVC customers into salons and spas to experience a professional Jessica manicure,” says Gerrard International chairman, Susan Gerrard. “We've been working closely with QVC on the selection of nail sets being offered online, and these have been carefully selected with the QVC consumer in mind.”