NEW LAUNCH: Heaven Skincare Nettle Venom Anti-Ageing Cream
Heaven Skincare founder, Deborah Mitchell, has unveiled her latest product innovation – the Nettle Venom Anti-Ageing Cream.
The new launch follows in the footsteps of Heaven's popular Bee Venom Masks, with Deborah spending the last four years investigating how to produce a vegan-friendly version for consumers which would still offer the same anti-ageing properties, but only using ingredients gifted by nature.
As a result, Deborah has developed the newly patented ingredient NETTATOXIN® that works in a similar way to her sought-after ABEETOXIN®. However, rather than using the venom from bees, she has harnessed the sting of the common British nettle.
“It's been quite a journey creating my Nettle Venom Anti-Ageing Cream because not only was it about coming up with the idea and working out how to make that a reality, but I also had to develop a way of capturing the active venom in a moisturiser without it hurting when applied to the face,” Deborah comments.
“After much trial and error (I did literally sit in my kitchen stinging the lines on my forehead), I discovered where to find nettles that hadn't been sprayed with any chemicals, as well as the perfect time of the day to pick them,” Deborah continues. “I've not used an extract because it wasn't powerful enough; instead this is a fresh ingredient that I carefully collect from hedgerows near my home. And because it is a long process done by hand, the number of products being released is limited.”
The brand explains that the nettle sting contains formic acid as well as histamine, and it is this combination that causes the body's initial reaction when stung.
“It works because the venom of the nettle causes a reaction similar to that of bees when they sting; the skin goes into rapid repair on first contact,” Deborah explains. “The nettle sting makes the skin tingle before your own serotonin gets to work to heal blemishes and redness, leaving you with a lifted, more radiant complexion. With regular use, the skin continues this healing action, smoothing lines as it does so.”
“And rather than using Manuka honey, as I have done in some of my previous bestsellers, I have blended the nettles with vegan-friendly maple syrup which works in tandem to help firm the skin and relax fine lines,” she adds.
Heaven Skincare's Nettle Venom Anti-Ageing Cream's eco credentials are also reflected in its recyclable packaging, with bamboo lids used due to its sustainability, as well as paper labels.
For more information, visit www.heavenskincare.com