Matis reveals new brand concept

Parisian skin care house, Matis, has undergone a brand refresh in order to fully express its philosophy and ethos.

A new modern logo now features on branding, which has been designed to reflect Matis' know-how and its status of over 80 years' presence within the industry.

In addition to this, the slogan of “Expressive Beauty” has been embraced, which was chosen “to express a type of beauty which is natural, lively and expressive of emotions and personality.” To visually portray this image, model Johanne Landbo (pictured) has been announced as the brand's latest ambassador.

The packaging of Matis Paris' products is also changing to match the new branding, embracing a modern and sophisticated look, as well as an elegant colour palette. With a focus on sustainability, the new packaging is also recyclable.