London Fashion Week hit the capital this September with St. Tropez working backstage at several shows to ensure models were catwalk-ready.
The tanning brand worked their magic backstage at Julien Macdonald's SS18 showcase, with models sporting a natural look, smoky eye and an all-over golden, glossy tan. For House of Holland, a top-to-toe deep bronzed matte tan was the order of the day whilst at Preen, a golden glow was created to accentuate the areas where light naturally reflects to reflect the designer's romantic ethereal feel for SS18.
Bold prints and vivid hues adorned the models at Temperley London's show where a healthy glossy tropical tan complement the fashion house's Riviera inspired collection. To create this look, St Tropez Tanning and Skin Finishing Expert Jayne Cooper used the Purity Self Tan Bronzing Water Mousse, which is set to launch in spring 2018. “It is the ultimate lightweight clear mousse which instantly absorbs into the skin leaving a light gleam for an instant pick-me-up,” Jayne reveals. “It feels like a second skin and contains a refreshing tropical fragrance."