Survey reveals growing demand for online bookings at barbershops
One of the factors driving the resurgence of the barbering industry is the ‘modern man's' migration away from unisex salons and back toward barbershops. This trend-driven demand for these traditional venues has created a new breed of barbershop that caters to a youthful and stylish crowd in both design and spirit. However, one tradition that many barbers seem reluctant to change is the indifferent attitude towards technology and online bookings.
Mojo, who make next generation software for barbershops, and The Bluebeards Revenge has revealed that despite just 8% of UK men (aged 18-40) currently booking their haircut online, a massive 54% of barber customers in the UK would prefer to book a haircut digitally rather than walk in. In London, the results are even more resounding, with 66% of men would prefer to book grooming services online.
Out of the survey respondents who currently walk-in, more than 50% would prefer to book online.It is evident that garnering an online presence and offering the option to book online or via an app is becoming increasingly important within the barbering industry.
Mike Taylor, Head Educator and co-founder of the Great British Barbering Academy, believes now more than ever is the time for barbershops to embrace technology.“Technology isn't going anywhere so the sooner barbers embrace it and cater to the new ‘Facebook crowd' generation of clients, the further ahead of the game they will be," comments Mike. "I see more and more barbershops moving to appointments as it helps add structure to their day and allows them to prepare for more premium, dedicated services such as a hot towel shave to match the growing demand.
"Moving forward I think online marketing tools will become increasingly important due to the competition and bookings as well as payments will all become digital."
Nick Sando, CEO and co-founder of Mojo adds: "Uber and businesses like Deliveroo have created a new consumer attitude and increased expectation in terms of online booking and payment. It is now about helping barbers see the benefits of an online presence and on demand bookings, and guiding them through the change."
The online survey of 1,200 respondents was carried out in March 2017.