Industry Innovators Honoured At This Year's Pure Beauty Awards

The winners of this year's Pure Beauty Awards 2017 have been announced, with a number of professional brands scooping top honours.
Hosted by TV and radio presenter, Gemma Cairney, the glittering ceremony took place in London and saw the like of The Saturdays' Rochelle Humes and TOWIE's Samantha and Billie Faiers in attendance. 

The annual awards highlight brands and products that have shown innovation and creativity within the beauty industry.In a record breaking year with entries, BeautyPro's Detoxifying Bubbling Cleansing Mask with Activated Charcoal took home the prize for “Best New Skin Care Treatment”. The self-bubbling sheet mask which was a hit with the judges and readers, which uses activated charcoal and a rich AHA complex to cleanse and purify the skin in just 10 minutes.

Other winners on the night included Elemis, who scooped top honours in the ‘Best New Premium Anti-Ageing Product' category for their Pro-Collagen Marine Cream SPF 30 whilst  Semilac's SemiFlash won ‘Best New Hands & Nail Product'.