Health club trials ASMR


David Lloyd has teamed up with ASMR artist Sophie Michelle to introduce trial sessions to its fitness locations.

The live sessions will be tried in the new Spa Retreats at selected clubs, and will see Sophie Michelle using the features, objects and sounds from the spa to create ASMR therapies. The experience will also be available online via video which can be viewed by anyone remotely.

ASMR (Auto Sensory Meridian Response) is a feeling of soothed relaxation combined with a tingling sensation in the scalp and down the back of the neck in response to certain sounds picked up by microphones. The technique is said to reduce stress and increase relaxation, with around 13million videos on YouTube.

Stephanie Holland, head of spa at David Lloyd Clubs, says: “We understand how important wellness is and we're always on the lookout for new ways for our members to exercise self-care. Our Spa Retreats are luxurious and high-tech and we want to make sure our finger is always on the pulse when it comes to the latest wellbeing trends, which is why we're really excited to launch an ASMR spa experience.”