Global spa consultancy celebrates 20 years


Global spa consultancy, Raison d'Etre, is celebrating two successful decades of business. 
Founded in 1999 by Alexander Arnewid and Rosamund Freeman-Attwood, the award-winning consultancy has become a leader in spa design, wellness business and education and is behind the creation of some of the most iconic spa brands, including Aman Spas, Kempinski Spa and LivNordic

It is also the founder of Spa Business Education, an online training provider that transforms students into spa managers in a matter of months, equipping them with the knowledge and operational education to succeed.

“The journey we have been on as Raison d'Etre has been thrilling,” reflects Anna Bjurstam, founding member. “We have led the spa industry in new, exciting ways and responded to changing demands for spa guests and businesses alike. These continue to change year on year, so we cannot wait to see what the next two decades bring!”