Global shoppers boost prestige beauty in the UK


The market for the sale of prestige beauty products in the UK reported an increase of £60 million over a six month period in 2017, according to global information company The NPD Group. 

The total prestige beauty market was valued at £1,013 million from January 2017 to the end of June 2017. It grew by £60 million, compared to just £30 million in the same period in 2016. This represents a 6% increase in growth, largely driven by make-up and super premium skin care. 

June Jensen, Director, NPD UK Beauty says: “The growth we have seen in the UK prestige beauty market is impressive, given the uncertainty post-Brexit. We believe that an increase in global shoppers is a large contributing factor to this growth. Visitor numbers to the UK continue to grow, in part due to the weak pound, making the UK a more attractive place to shop.” 

Make-up accounts for 36% of the total prestige beauty market, placing it just behind fragrance and ahead of skin care. It contributed 48% of growth in the market, eclipsing fragrance at 29% and skin care at 23%. 

Super premium skin care represents only 7% of the market, but drove 34% of growth by adding £5 million in sales from January 2017 to June 2017. It has grown 53% in the past four years, with online sales increasing by 102% and London sales growing by 30%. 


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