Fresh look for lash brand

NovaLash has recently unveiled its new brand imagery, which embraces a bolder colour scheme. 

The fresh hues, ranging from unique bright pinks to fluorescent greens, have been chosen  to welcome the brand into a new cycle, as NovaLash CEO, Sophy MerszeI, explains: ‘'As NovaLash is heading into its 15th year of business, our brand is evolving with a new colour scheme and look. You'll continue seeing some of our traditional colours alongside some exciting new, bolder hues.” 

‘'This fresh, more colourful approach mirrors our current direction and spirit in the industry,” Sophy continues. “We are excited and poised for the next 15 years and will continue delivering new, innovative products, along with more education and support for our lash artists.”