First London base for Semilac

Semilac is partnering with an exclusive central London beauty salon to provide a base in the capital for the UV Hybrid nail polish brand.

Nail technicians at Mayfair Aesthetics & Beauty are being trained by experts from the Semilac UK Academy to offer treatments from a range of more than 230 vibrant colours. The salon has seven nail stations, and will also be used as a venue for Semilac events.

It comes after the brand invested £50,000 in new distribution premises to enable the business to keep up with increasing demand, creating five new jobs, as well as the announcement that the company will be launching a franchise model this spring.

Semilac UK CEO, Monika Shine, told GN: “We are absolutely thrilled to be teaming up with Mayfair Aesthetics & Beauty – it is a luxurious salon which reflects the quality of our product. The collaboration provides a stronger presence for us in London, which is essential because our business is growing at such an impressive rate. The location, just off New Bond Street, is incredible, and we look forward to a long and successful partnership."