Festive decorations revealed to boost brand exposure

Christmas decorations have been revealed as the focal point of photographs in venues during the festive season, according to new research by Christmas Tree World.

The survey revealed that consumers upload an average of seven photos of themselves in front of Christmas trees, decorations and displays throughout the festive period, with one in three of us admitting that these trees serve as the main backdrop when taking photos in bars, restaurants, pubs and shopping centres.

Research also uncovered the positive impact that taking selfies in front of festive decorations can have for businesses; almost one in five people said that they will share these pictures on their social networks, creating massive potential for brand exposure.

“From taking selfies alone or with friends and family, the suitability of a venue for photos is clearly a key point of consideration for Brits,” says Stephen Evans, managing director at Christmas Tree World. “By dressing the venue with impressive decorations, hospitality venues will be able to have a serious impact on consumers – businesses should see this as a real opportunity to gain more exposure and raise their brand awareness.”