Dermalogica teams with TV personality
Skincare brand Dermalogica has teamed up with TV and social media personality Georgia ‘Toff' Toffolo to launch its #skindividual campaign.
The campaign, featuring Toff alongside beauty editor, Amerley Ollenu and actor, Liam Lau Fernandez, aims to employ emotive storytelling to reduce the stigma around acne and to educate people of all ages on how they can achieve their own healthiest skin.
Through the telling of anecdotes and the use of un-retouched images of the skin, Dermalogica hopes to normalise talking about acne, breakouts and scarring through open and honest conversations. The campaign coincides with the launch of three new products to the Dermalogica line, all targeted towards treating and preventing breakouts.
Dermalogica's director of education, Sally Penford, says, “Acne and breakouts affect women and men of all ages. By sharing real skin stories, and celebrating real, unfiltered skin, we hope to help people find skin confidence, knowing that there's no such thing as ‘perfect' skin.”
Toff says, “I love Dermalogica because I know it's rooted in science. Their skin therapists are extensively trained, have a real understanding of the skin and have expertly prescribed a routine for my individual skin needs.”