Dermalogica partners with anti-domestic violence charity Shear Haven
As part of its mission, the brand will bring domestic violence education to the skincare industry.
Dermalogica has become an official partner of the charity initiative 'Shear Haven' to provide domestic violence education to skincare professionals in the UK and Ireland.
The partnership's goal is to ensure that all professional skin therapists are trained to recognise signs of domestic violence and know how to respond appropriately.
Co-founded in 2017 by Susanne Post, a Nashville-based salon owner and a stylist, Shear Haven is an initiative of YWCA Nashville & Middle Tennessee, that educates salons and stylists in anti-domestic violence training. Susanne, a survivor of domestic violence, is dedicated to educating the community about the signs of abuse and the resources available to help victims.
The education programme was designed to equip hair and beauty professionals with the knowledge and tools they need to recognise the signs of domestic violence, successfully manage conversations with clients who may be in danger and provide tools to assist them in getting to safety.
During the pandemic, Susanne and the YWCA teamed up with disinfectant brand Barbicide to offer the Shear Haven training available online. More than 50,000 beauty professionals from all over the world have completed the training to date.
Dermalogica will collaborate with Shear Haven and their UK and Ireland ambassadors, Salon Business Expert Liz McKeon and international wellness journalist and author Mark Smith, to reach out to more professionals with the training and provide signposting to appropriate services and resources.
Liz McKeon comments: "As the UK and Irish ambassador for Shear Haven Training, my long-term vision is to educate and empower salon professionals to help vulnerable clients and staff, provide a safe environment for victims and hopefully save lives while recognising the role our amazing industry can play in highlighting the severity of domestic violence in our communities. I am honoured and privileged to partner with Dermalogica to work together to help make this vision a reality".
Candice Gardner, Dermalogica Education Manager, adds: “Skin care professionals are often trusted confidants and salon environments may provide no-judgment emotional safe spaces for those in difficult circumstances. Knowing how to guide clients and team members to the right support services and professionals when they need it could be life-saving for an individual. Every skin therapist needs this training, and we are passionate about ensuring it is easily accessible."
With a well-established reputation for championing education and skill development, as well as recognising the value of human connection for wellbeing, the brand is well positioned to share Shear Haven's training with its large industry following.
The company will now be focused on engaging its professional skin care community and making the anti-domestic violence training available on its learning and social platforms.
For more information about the training, click here.