Consumer interest for natural deodorants and organic skincare grows


Online searches for natural deodorants and organic skincare continue to grow, according to new findings released by SEMrush.

Worldwide, combined web searches relating to natural deodorant reached 6,705,650 over the past year (April 2019 to April 2020).

In total, questions searched for by the British public relating to natural deodorant during this period reached 3,690. Online consumer queries included: “How to make natural deodorant?”; “What is natural deodorant?”; “Does natural deodorant work?” and “What to expect when switching to natural deodorant?”

Skincare related search terms over the past 12 months totalled 3,690,150, with organic skincare terms making up 45,080 of these, whilst vegan skincare search terms accounted for 33,900.

The data also revealed that the most searched for global organic skincare brand from the last 12 months is Tropic Skincare (575,900 searches), followed by The Ordinary Skincare (353,600 searches) and Ren Skincare (104,700 searches).

SEMrush conducted the research in a bid to explore the changing attitudes towards skin care and deodorant products over the past year. To garner the results, the data provider analysed anonymous Google search terms used between 1st April 2019 and 30th April 2020, in the UK.

Speaking of the findings, Olga Andrienko, Head of Global Marketing at SEMrush, says: “The growing awareness of organic and natural skincare ranges and deodorant is an encouraging indication of the public's willingness to seek out alternative products which are better for the planet. It aligns with the global attitude change towards environmentalism, as indicated by the rise in people adopting vegetarian and vegan diets, dramatically reducing their plastic consumption and cutting their carbon footprint."

“The environmental impact of beauty products is only going to become an even greater concern for the public and is one brands are already acutely aware of. It's an area we anticipate huge growth in over the coming months and years," Olga adds.

(Image: Getty Images/iStock)