Barber launches male grooming fundraising products
A London-based barber is launching a range of male grooming products, with half the profits going to charity.
George Angeli, who underwent a second kidney transplant in July this year, will unveil 50byRB on Friday 14th December at in south-west London. The range will feature four hair products - a wax stick, two different strength matte pastes, a pomade and a beard oil.
"The vision of 50byRB is to try and help improve the lives of renal patients by raising funds and delivering them directly to a treatment centre or facility," said George, who was diagnosed with Nephrotic Syndrome at the age of two.
"As I am a barber myself, and given the ever-growing trend for male grooming products, this seemed the natural route to go. I have branded it 50byRB, because 50 percent of the profits will go to fundraising and the other 50 percent back into product development," he added.
Initially, 50byRB products will only be available from Richmond Barbers, but will eventually be added online to enable wider sales. The range will also see the addition of clothing accessories, including a baseball cap and T-shirt.
As Richmond Barbers is located in a former art gallery, Angeli has also added a twist to the range, securing seven artists to uniquely design a batch of five products.
"I am an art lover and as 50byRB is a community brand, I wanted to support local artists so have given them the products as a canvas," he said. "This makes each batch of the products unique, as when they are gone, that's it."
Find out more on the 50byRB Facebook page: www.facebook.com/50byRB/