British women are spending more than ever on facial skincare

Friday 10 August, 2018


British women are spending more than ever on facial skin care, with sales totalling at £1.15 billion in 2017 according to the latest figures from Mintel.

Sales in this area of skin care are set to increase by 3% this year, having been predicted to reach £1.18 billion by the end of 2018. Additionally, in the next five years alone, the marketing company expects facial skin care to rise by 15%, worth an estimated £1.36 billion by 2023. 

Females continue to dominate the facial skin care market, with 92% of women currently using facial cleansers. As a whole, face wash continues to serve as the most popular market (55%), while other star performers include cleansing wipes, which have seen a 9% increase in 2018 (54%), and micellar water, which has increased in sales by 8% (27%).

In terms of facial caring products, day and night cream have also seen a sales increase; in the last 12 months, day cream sales have risen by 7% (66%) and night creams by 9% (48%). 

"As beauty trends continue to be inspired by Korean facial skin care routines, British women are adopting multiple cleansing routines, and are even using different cleansers for different occasions," comments Roshida Khanom, Associate Director, Beauty & Personal Care at Mintel. "The rise in different formats, from micellar waters to cleansing milks, oils and lotions, is also driving experimentation."

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