Britain's Best Wet Shave returns for a fourth year

The Britain's Best Wet Shave competition is taking place for a fourth year running.
Since its inception in 2013, the competition has become an industry-leading event, inviting barbers to demonstrate their skills and rise to the top of the barbering trade.

The contest begins with 12 regional heats that are hosted in Salon Services stores nationwide, which are judged by an expert panel of award-winning barbers. 

After the heats, the best seven barbers will progress to the national final, which takes place at the Barber UK Show on May 20th 2018. Here, the finalists will join last year's champion, Elvis Gjokaj, inside the competition's iconic boxing ring to battle it out for the coveted title.

The winner of the national final will receive £500 worth of barbershop-quality products from The Bluebeards Revenge, a professional promo video highlighting their shaving skills and the coveted Britain's Best Wet Shave title.

Trevor Studd, director of the British Barbers' Association, suggested that the ever-flourishing trend for men's grooming was showing no signs of slowing down. 

He said: “Men are looking after themselves a lot more, and have finally realised that the barber or a dedicated male grooming operation is the best place to go to get a decent haircut. There is also the rising demand for hot towel shaves and beard trims, and barbers have fully tapped into offering these types of services.”

Wet shaving barbers currently practicing their trade in Britain are encouraged to enter the 2018 heats by visiting:

The deadline for entries to Britain's Best Wet Shave 2018 is 31st January 2018.