Beauty brand pave the way for age revolution

The latest campaign by Neal's Yard Remedies has been created with one specific mission in mind – to change the way ageing is portrayed in society.

With 70% of women in their 40s and 50s reported to feel that they are largely ignored by the media, the ethical beauty brand's new Age Well Revolution aims to provide greater visibility for these age groups, whilst celebrating their inner and outer beauty. 

More than 1,000 women have shared their Age Well stories so far, with six women chosen to front the campaign, whose ages range from 45 to 80. They were chosen by a judging panel comprising of Millie Kendall MBE, a beauty industry pioneer and co-founder of the British Beauty Council; Anna-Marie Solowij, beauty journalist, and Anabel Kindersley, co-owner of  Neal's Yard Remedies and holistic therapist.

“As a business owner of a health and beauty brand, I have a responsibility to support women by helping them to age the way they want to age,” says Anabel. “In our stores and on social media, we hear so many amazing stories from our customers, so we wanted to celebrate them and bring them to the forefront of our Age Well Revolution campaign to inspire other women the way they inspire us every day.”